Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
MarketingProfs, November 2017
Adapting Omni-Channel Strategies for Effective Holiday Marketing
MarTech Advisor, October 2017
Give "Em What They Want: Q4 Consumer + Publisher Survey
Viglink Blog, November 2017
Website Re-design and Content Creation
Visit Tualatin Valley
2013 to Present
Member of the website re-design team and currently aid in the website's content creation. During the re-design, I was involved in all design/UX meetings, contributed copy for landing pages and featured itineraries, and used Basecamp project management software to keep workflow streamlined.
NIRSA: Leaders in Collegiate Recreation
June 2012 to July 2013
Part of the website re-design team. My role included working within the WCM (H1 tags, links, content upload, basic html, etc.) in order to make sure that all pages would be ready for the website launch. I also offered input on how to best integrate social media into the new website.
MFA Program, Oregon State University
Collaborated with the MFA director, head of the English Department, and the Dean of Liberal Arts to create a new MFA in Creative Writing website. After researching other MFA websites, I wrote original copy and mapped website design based on the UX needs of prospective applicants.
Tualatin Valley Samples
Tualatin Valley Visitor Guide
Contributed to the writing and editing of a biennial visitor guide for the Tualatin Valley (Oregon's Washington County). Copywriting included the beer and lodging sections.
Tualatin Valley Facebook Page
July 2013 to Present
Manage all social media for the Washington County Visitors Association (DBA Tualatin Valley). I write seasonal campaigns, click campaigns, and daily promoted and organic posts for the Tualatin Valley visitor experience.
Tualatin Valley Trip Ideas
July 2013 to Present
Write trip ideas focused on seasonal reasons to visit the region of the Tualatin Valley. Post two to three times per week.
NIRSA Article Samples
Collegiate recreation officials: A different sort of all-star
NIRSA, April 2013
Wrote a profession-focused profile of sports officials for professional association's newsletter.
NIRSA 2013 Rocks Vegas
Comprehensive re-cap of the national professional association's annual conference.
Making a jubilee celebration for the Centennial of Collegiate Recreation
As part of a year-long campaign, this article explains how members of this collegiate recreation association can celebrate 100 years of their profession.
Essay and Short Story Publications
When Pigs Fly
Illumination Journal, Fall 2007
Illumination Journal, Fall 2006
Personal essay. Received a 2006 Wisconsin Alumni Scholarship.